Increasing User Engagement in Digital Health Coaching.
Health Integrator – Digital Health Platform
I served as Product Manager in a cross-functional product and development project focused on boosting user engagement around health goals and behavioral change within the platform.
I led the work of analyzing user behavior, identifying the root causes of low engagement, and driving improvements in goal management, user experience, and feedback loops for both health coaches and clients.
The Challenge
Health Integrator is a digital health platform designed to help users prevent lifestyle-related diseases through health coaching, personalized goals, and access to a marketplace of health services and products.
Upon entering the role, I identified a significant issue with low user engagement related to health goals and progress tracking.
Users were expected to continuously log their progress and follow up on goals between coaching sessions. In practice, however, many users logged in only sporadically — often just a few days before their next scheduled coaching meeting.
This negatively impacted:
- continuity in users' behavioral change,
- quality and depth of the coaching process,
- overall user experience on the platform,
- and activity and conversion rates within the marketplace.
The challenge wasn't just about functionality — it was about understanding the psychological drivers of long-term user behavior and engagement in a digital health context.
Defining Direction & Goals
- Identify the root causes of low user engagement
- Understand the needs of both coaches and clients
- Map workflows around health goals and follow-ups
- Pinpoint pain points in goal management and progression
- Increase flexibility within the health goal system
- Enhance user experience and motivation
- Explore how feedback could strengthen engagement
- Prioritize and implement solutions with the tech team
User Behavior in Focus
My first step was to conduct a deep-dive analysis into why users were not engaging continuously with their health goals.
I facilitated workshops with health coaches and stakeholders, using user journey mapping to analyze the end-to-end process around health goals.
- greater flexibility in how health goals were created,
- the ability to create and reuse goal templates,
- and better support for long-term goals and health plans.
- the ability to close or pause goals,
- and adjust goals as their circumstances changed.
At the time, the system relied heavily on predefined goal templates, which limited the experience for both coaches and users.
What drives long-term engagement?
Parallel to the workshops, I conducted an extensive analysis of historical user feedback, surveys, and behavioral data to better understand the user perspective.
I also analyzed external solutions and applications within digital health, behavioral change, and other products focused on long-term user engagement.
The goal was to identify the mechanisms and design patterns that successfully drive motivation, consistency, and behavioral change in users over time.
From Insight to Backlog
Following the analysis phase, I translated the identified needs and pain points into concrete epics and tickets in ClickUp.
Together with the development team, we ran workshops and sprint planning sessions where we:
- mapped all problem areas
- prioritized improvements based on impact and feasibility
- defined solutions for several upcoming sprints
The work focused on creating a clear "big picture" of how the health goal system needed to evolve to better support both coaches and users.
A More Engaging Platform
During implementation, the team rolled out several improvements across goal management and user engagement. The focus was on making the platform more engaging and creating better conditions for long-term behavioral change.
Greater flexibility for coaches to create and customize goals.
Support for multi-stage, longer-term goals and health plans.
Empowered users to manage and adjust their own goals.
Improved feedback on progression and results.
Feedback loops that strengthened motivation and continuity.
Measurable Impact
- +15% increase in user engagement around health goals
- Greater flexibility for both coaches and clients
- Improved user experience and higher satisfaction
- Increased continuity in user follow-ups between sessions
- Stronger support for long-term health coaching work
- Positive spillover effects on activity and sales in the marketplace
Led the analysis of user behavior and engagement challenges.
Facilitated workshops and user journey mapping sessions.
Identified and prioritized improvement areas.
Research and market analysis on behavioral change and gamification.
Translated business needs into epics and tickets in ClickUp.
Drove sprint planning and prioritization with the tech team.
Contributed to product strategy and holistic solution design.
Coordinated development efforts on goal management and engagement.